An exploration of the unique culture of Newfoundland's outports, the film revisits the PR coup that launched the animal rights movement onto the international stage: the 1977 Newfoundland visit, orchestrated by the International Fund for Animal Welfare, of French actress turned animal rights activist Brigitte Bardot to protest the area's ancestral sealing activities. Soon, inhabitants of the island's northern outports we're being introduced to the world as the epitome of brutality.