Document 72 Hours

Cheap Underwear: Searching for Warmth

Tokyo's Kita Ward. A three-day look at a cheap underwear store in a traditional shopping district that attracts 1,000 customers daily. Socks, underwear, and nightwear are priced at an unbeatable 60 yen or 80 yen. Among those who visit daily to enjoy the ever-changing selection are local housewives, a snack bar owner who says, “You really have to be careful about underwear,” and underground idols striving to save money. Women push large carts with excitement, enjoying conversations with staff. Over three days, the underwear they choose reflects the lives of women.